Blanc Festival
Graphic campaign for the Blanc Festival de Disseny Gràfic, located in Vilanova i la Geltrú. Despite being one of the most relevant design festivals in Catalonia, we think that it has managed to create a very close and relaxed atmosphere, allowing the speakers to feel free to explain and connect with the audience, beyond the profession. We took this festival’s essence to generate the ‘Diary’ concept, in which the speakers become authors and narrators of the graphic campaign of this edition ‘The Diary of Blanc’. They were supposed to generate some of the graphic content with single use cameras. The speakers could find these cameras inside packs that we provided. They were free to show what they wanted and how they wanted.

Client. Blanc Festival de Disseny Gràfic
Year. 2013
Awards. Gold, Laus 2014, Corporative publication, catalogue, annual report, in-house publication, in the Graphic Design category. Bronze, Laus 2014, Coordinated items, in the Graphic Design category. Bronze, Laus 2014, Campaign, in the Advertising Creativity category

We took this festival’s essence to generate the ‘Diary’ concept, in which the speakers become authors and narrators of the graphic campaign of this edition ‘The Diary of Blanc’. They were supposed to generate some of the graphic content with single use cameras. The speakers could find these cameras inside packs that we provided. They were free to show what they wanted and how they wanted. Photos by Gif Me and Cruz Novillo.

The packs contained cameras and booklets that explained the concept without setting limits. So we could put ourselves in their day-to-day, without intervening or conditioning, always respecting their privacy, since they were those who decided what to photograph. The fact of using single use cameras (analogue) allowed us to limit the number of pictures to 20; that all the speakers had the same technical limitations; respect their day-to-day privacy without the intervention of a photograph and restrict a previous edition or selection.

Photos by Device and Andreu Balius (left to right).

Set of flyers.

Acreditations.

On each side of the notebooks are the schedules of the two days of the festival.

To communicate of the Blanc night party, we use the black color.

The Newspaper. Editorial piece that arises from the campaign’s concept. This is a close narrative about the speakers where each of them shares their surroundings through a visual tour.

Newsletter. Countdown to the festival ticket.

You can visit the website here.

We use the language of the campaign for the realization of the credits where the speakers at the festival of the same way that show us their photos are presented.

Type. Helvetica by Max Miedinger & Eduard Hoffmann
Special thanks to all the studios: Andreu Balius, Bisgráfic, Cruz Novillo, Device, Entlo. 1a, Folch Studio, Forma & Co, Gif Me, Physalia & Press Rec