Flora
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Naming, branding, art direction, web design, packaging, social media and copy for ‘Flora’, an online shop from Barcelona.

 

Logotype. It synthesize the coolness and nature of the barnd in a little gesture.


‘Flora’ loves nature and wants to bring it into homes. In order to do just that ‘Flora’ has dreamt up a new experience, offering a product that allows you to have plants that don't need your care or your time. Making it easy for you to live with nature. They are fresh plants that will fill every day with colour and joy!

 

 

The design radiates the cool and casual personality of the brand. The chromatic range is inspired by the fresh and energetic colours of the nature. Creating the copy based on the philosophy brand where nature is claimed for clueless people, holidays seasons, or bed time.

 

Traditional card with handwritten message.

 

The frantic pace of the city, its tiny dark rooms and grey tarmac separates us from all that is green. Flora wants to fight back and take over the world with plants!

 

– Grow your own indoor garden –

 

 

 

Copys based on a philosophy of Flora.

Website and shop online & newsletter.

 

More info. floraindor.com

Social Media on Instagram, Pinterest, Facebook & Twitter.

 

Photography. Products by Raúl Ruz & spaces by Ampi Aristu.

Type. Calisto MT by Ron Carpenter & Futura T by Paul Renner.

 

Awards. Silver, Laus 2015, Coordinated items.