Naming, branding, art direction, web design, packaging, social media and copy for ‘Flora’, an online shop from Barcelona.
‘Flora’ loves nature and wants to bring it into homes. In order to do just that ‘Flora’ has dreamt up a new experience, offering a product that allows you to have plants that don't need your care or your time. Making it easy for you to live with nature. They are fresh plants that will fill every day with colour and joy!
The design radiates the cool and casual personality of the brand. The chromatic range is inspired by the fresh and energetic colours of the nature. Creating the copy based on the philosophy brand where nature is claimed for clueless people, holidays seasons, or bed time.
More info. floraindor.com
Type. Calisto MT by Ron Carpenter & Futura T by Paul Renner.
Awards. Silver, Laus 2015, Coordinated items.