Branding and art direction of ‘La Patente’, a place where workshops are held.
It’s defined as the ‘day-to-day school’: non-professional workshops on issues of our day-to-day life like cooking, gardening and ‘crafties’ among others.
‘La Patente’ gets back to classical values as: handwork, naturalness, health, creativity, participation, collaboration in the development and learning. At the same time the brand mixes innovative and current details. ‘Slow’, imperfection of natural things and the ‘usual experience’ are some of the concepts that the identity breathes. Sober typographies are mixed with typographies based on ‘hand script’, as well as with handmade illustrations.
Calendar online & newsletters.
Type. Barbedor by Hans Eduard Meier. Brown by Aurèle Sack.
Illustration. Pol Montserrat.
Awards. Gold, Laus 2014, Coordinated items. Jury’s voice. ‘A simple, direct and fresh design, just like the school's workshop style’
Web. La Patente.