Momentum is a Pilates studio in Mexico. The identity concept lies in the naming, in the ‘time’ that we should have every day to take care of our body.

Client. Momentum
Year. 2013

The identity is developed on the basis of the parentheses graphic idea. The brand has a horizontal cut that opens and closes depending on each application.

The letter paper is orange on the back in relation to the Momentum stationery.

For the art direction in the photos, we contextualised body postures that look like Pilates, to generate intrigue and declare this exercise as a lifestyle.