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Momentum is a Pilates studio in Mexico.

The identity concept lies in the naming, in the ‘time’ that we should have every day to take care of our body. The identity is developed on the basis of the parentheses graphic idea. The brand has a horizontal cut that opens and closes depending on each application.


Type. Brand lettering by P.A.R.
Drescher Grotesk by Arno Drescher & Nicolai Gogoll.