Branding design, naming, signage and packaging for Strata, which is an artisan bakery in Barcelona. Based on the analysis of the cake’s artisan production, made with the meticulous superposition of multiple ingredients, we drew out the identity concept: the layers.
The wide chromatic range chosen for the identity, which is part of the colours used for the ingredients, contrast with the different recycled materials of the packs and with the product (and sophisticates the graphic identity at the same time).
Naming. The briefing’s condition was that the name should be phonetically easy to pronounce in Catalan, Spanish and English. We thought about the terrestrial stratus of the nature, which is the primary power source, to represent the concept of layers. ‘Strata’ is a set of stratus (layers of the Earth), so it is reflected in the naming both the method of the cake’s artisan production and its natural ingredients.
Type. Johnston by Edward Johnston.
Awards. Bronze, Laus 2012. Corporate identity for a small company.
Books. Computer Arts Collection, Vol. 2, Branding. Computer Arts. London. P. 48. Identity Suite. Victionary. Hong Kong. P. 166. Gusto 2. Sandu Publishing. Hong Kong. P. 36. Laus 2012. 42ª edition of the Laus Graphic Design and Visual Communications Awards. P. 103. Gallery. The world’s best graphics. Vol. 17 P. 86.
Magazines. Computer Arts. Design Matters, Issue 218. September 2013. P. 50. Gallery. Chois Gallery. Shanghai. P. 86.
Behance. Branding Served. Pantone Canvas.