Branding and art direction for the sculptor ‘Yaya Tur’ and ‘Astrágalo’s’ work in ‘Azul–Tierra’ gallery. The goal is to make Yaya Tur's work known and place it in the luxury art market.
For the logotype design we began from a hand line like Yaya Tur’s method which we digitize to become unique as his pieces. The mixture of italics and round characters show personality, dynamism and sensuality just as the shapes of his work.
Astrágalo exhibition, art direction and design based on Yaya Tur’s work and on the sophistication of the Azul–Tierra gallery where the simplicity, beauty and honesty in little things are claimed.
‘Yaya Tur’ press kit for ‘Azul–Tierra’ where the sculptor and his work ‘Astrágalo’ are introduced. Brief-back, we thought it would be appropriate to synthesize it as an fold out poster: The exhibit poster, the editorial piece and the CD to send by postal mail.
Type. Sabon by the German–born typographer and designer Jan Tschichold.