Bake it simple. Oriol Balaguer culinary book.
Photography art direction & design for the culinary book ‘Bake it Simple’ by the famous baker Oriol Balaguer.
Oriol Balaguer’s confectionery is highly refined. His sweets remind us of pieces of jewellery, thanks to the purism and rationalism in his work.
For this project, the communication needed to be much more informal and artisan, so as to convey simplicity in the preparation of the various recipes through the design of the book and the art direction in its photos. Making Oriol’s cooking simple, easy and home-made.
Client. Editorial Planeta
Year. 2016 | Photography. Joan Pujol Creus