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Mercè 2021, the year where the saint becomes an empowered queen full of hidden details.

Mercè 2021 - P.A.R

Our goal for the Mercè 2021 graphic campaign, illustrated by Malika Favre, was to convey female strength and empowerment and all that Barcelona has to offer after a harsh confinement.

Mercè 2021 - P.A.R Mercè 2021 - P.A.R
Mercè 2021 - P.A.R Mercè 2021 - P.A.R

The deep and penetrating look of the woman, invites to create a graphic that breathes strength, power and stays in people’s heads. Extended typography simplifying ‘La Mercè’ to ‘Mercè’ to make it more direct and forceful.

Mercè 2021 - P.A.R
Mercè 2021 - P.A.R

Distribution of 15,000 posters in different parts of the city, free distribution among citizens and design of a special edition for entities and people who make the festival possible. It has been seen all over the city.

Mercè 2021 - P.A.R Mercè 2021 - P.A.R
Mercè 2021 - P.A.R

Client. Ajuntament de Barcelona
Year. 2021 | Illustration. Malika Favre. Photography. Alvaro Picca