Milan. An exquisitely brilliant combination of simplicity and technology.
Communication strategy for Milan, a lighting company founded in 1960. Based on the strategy document we developed, we deduced the need to communicate in a closer more focused manner with a specific sector of prescribers, such as interior designers and architects.
This led to the need to develop a redesign of the brand, communications and of the website, to commission the design of new products to designers, to take new photographs of products and communicate all this through social networks to position the brand domestically and internationally.
We directed the artwork for the photo sessions, as well as the styling and the set design. We sought locations to suit the product and to highlight it.
We wrote the texts for the various collections and we elaborated the naming of each product. In the case of the designer collections, we generated a concept and storytelling, to be able to tell the story behind each of them, documenting the entire working process to add value to the design process.