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Sant Jordi, Ajuntament de Barcelona. The ways of love.

Design and art direction for the Sant Jordi 2018 communication campaign for the Government of Barcelona. Sant Jordi is a day for lovers, books and roses; an intensely celebrated day in Catalonia.

Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R

The campaign transmits the values of plurality and freedom, bound to the city of Barcelona. It breaks with the traditional stereotypes of the legend, and turns to citizens as characters in the campaign, who live that day in an infinity of forms. It considers the vision of love and that so special day, with humour from various perspectives.

Sant Jordi. Ajuntament de Barcelona - P.A.R Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R
Sant Jordi. Ajuntament de Barcelona - P.A.R

Client. Ajuntament de Barcelona
Year. 2018 | Illustration. Lucy Gutiérrez