Simon. Light up emotions.
Simon is a company established over 100 years ago, focusing on control of lighting and electrical systems. They can generate experiences suited to our needs with a single click.
Together with Estudi Antoni Arola and Jordi Tamayo, we work on graphic communications for their various stands. Among their product variety, we explain their Simon 100 iO system, which lets you produce experiences by interconnecting your devices, so making your spaces intuitive and easy to use.
We produced a series of gradients with sunrise and sunset chromas, based on the experience you get when with just one click you raise the blinds to see the light at these times of day. These plays of light emerge from the scenes generated in the spaces with the brand’s various products.