Sultans ‘Only a surfer knows the feeling’. It’s a photo catalogue about the surf trip of the photographer Raúl Ruz and his friends in Maldivas.
The cover communicates the idea of a surfer in the water waiting to take the crest of the perfect wave. You can only read the whole title putting your eyes on the crest of the wave or the crest of the binding.
We generated a visual narrative in which the images would be connected, wanting at the same time to transmit that achievement of sensations from the calm and serenity when waiting for the wave, to the euphoria at the moment of surfing it.
A poetic combination of surf and paradise landscapes.
Client. Raúl Ruz
Year. 2016 | Photography. Raúl Ruz