Vlik. A contemporary brand of glasses, designed and manufactured in Barcelona.
To position their collections in a contemporary context, we developed the art direction to make the best of the product, the models and the space under the photographer’s gaze.
The brutalism of the space and the play of the models within it generate a harmonic rhythm, giving the images an editorial language.
To give to the collection a rounded presentation, we collaborated with the producer Press Rec, which developed the video for the campaign, where the product was linked to the audiovisual work through a poem of lights and shadows.