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Yaya Tur & Astrágalo’s in Azul–Tierra.

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Branding and art direction for the sculptor Yaya Tur and communication for ‘Astrágalo’s’ exhibition in Azul–Tierra gallery. The goal was to make Yaya Tur’s work known and place it in the luxury art market.

Yaya Tur - P.A.R
Yaya Tur - P.A.R

For the logotype design we based on Yaya Tur’s method. We hand drew the logotype to be as unique as his sculptures.

Yaya Tur - P.A.R
Yaya Tur - P.A.R
Yaya Tur - P.A.R

For the logotype design we began from the traces of the drawings of Yaya Tur’s method which we digitized to be unique as his pieces. The mixture of italics and round characters show personality, dynamism and sensuality just as the shapes of his work.

Yaya Tur - P.A.R
Yaya Tur - P.A.R

Package and wrapping system for the different pieces of the sculptor.

Yaya Tur - P.A.R
Yaya Tur - P.A.R

Azul–Tierra is a shop and gallery where Toni Espuch propose amazing furniture, textiles, artwork and aroma selections is like a box full of feelings and treasures.

Yaya Tur - P.A.R

‘Astrágalo’ exhibition invitation. Instead of ink we use a emboss. The paper we used had a texture like the sculptures.

Yaya Tur - P.A.R
Yaya Tur - P.A.R

Client. Azul–Tierra & Yaya Tur
Year. 2014 | PAwards. Bronze, Laus 2015, Coordinated items. Bronze, Laus 2015, Poster